Metrics first. Quotes second. Hours pulled out of Sunday MIS, SKU books, and city P&Ls across q-commerce, marketplaces, MT and GT.
38 hrs
saved per week, median brand
12,400
SKUs under management
₹186 Cr
GMV managed on the pipe
Channel
Category
PEPPERLEAF
F&BQ-commerce
Before
14.0 hrs
weekly q-com MIS
After
11 min
daily city close
We were reconciling Blinkit Bengaluru against Zepto Pune by hand. The pipe puts SKU × city GMV and OOS on one board before the first dark-store cut-off.
Meera IyerHead of Q-commerce
KAVERI MILLS
F&BGTMT
Before
₹0
claims recovered / qtr
After
₹4.2 Cr
tied to invoice
Thirty-eight Karnataka distributors, thirty-eight Excel layouts. Secondary now lands on the same SKU key as primary. Claims we used to write off hit the ledger in the week they drop.
Arjun DeshpandeNational Sales
NIRA SKIN
BeautyMarketplaceQ-commerce
Before
2.1×
blended ROAS, no stock gate
After
4.4×
ROAS on in-stock SKUs
AMS kept spending on a serum that was OOS in three Amazon FCs and two Blinkit cities. The pause rule took that family off the buy the same afternoon.
Sana QureshiGrowth Lead
GHARCRAFT
HomeMTMarketplace
Before
18 d
sell-out lag vs billing
After
T+1
chain sell-out on desk
DMart and Reliance sell-out used to arrive as a chain mail after the scheme window closed. We now walk into the KAM review with fill-rate and leakage already flagged.
Rohit MenonMT Controller
LOTUS PETAL
BeautyQ-commerceGT
Before
41%
Instamart availability
After
93%
availability, top 12 cities
A face mist would show live on Instamart and be empty in the dark store. PO ageing and DOH now sit on the same row. Availability is an ops number, not a hope.
Divya NairSupply Lead, South
VELLUM HOME
HomeMarketplaceGT
Before
6 tabs
Flipkart + JioMart + GT
After
1 grain
SKU × city × day
Returns, PLA spend and distributor secondary were three different truths. Finance stopped asking which file was right. There is one row.